Reach New Orleans Families!

The NORD Foundation is piloting a program to provide companies with access to families at play and a range of benefits from onsite activation to inclusive event branding. 

Familes flock to NORD.

Youth participation in NORD athletic and cultural programs totaled 169,515 in 2017, not counting thousands of adults who come to watch their children play and perform. Senior participation was 35,479, and 1,627 is the average daily number of patrons at 12 recreation centers across the city.

NORD is a quality brand.

The City of New Orleans has invested $170 million in NORD's infrastructure, and NORD's facilities are now topnotch. Since 2010, the City has tripled the public budget to operate and maintain it. In 2017, NORD achieved accreditation from the National Recreation and Parks Association, signifying that NORD has implemented and uses national best practices in programming and business operations.

Schedule of Benefits

$2,500 Sponsorship

On-site activations for 25 single events from the following selection: 

Movies in the Park events: 10 in spring, 10 in fall

Athletic Championships Fan Fests: Basketball (March), Track & Field (April), Baseball/Softball (July), Tackle Football (November)

Kite Day (March), Family Fun Walk (July)

Family Game Nights: 6 per year, bi-monthly

Cultural Events: Black History Month Showcase, Women’s History Month Event, International Jazz Day, Word and Image Festival, Hispanic Heritage Festival, Cultural Arts Performance Showcase

Listing as Events Sponsor on

$5,000 Sponsorship

Branding on all marketing materials for Youth Fit Fest (April) or National Seniors Day (August)

Opportunity to present educational workshop or seminar at Youth Fit Fest or National Senior’s Day

On-site activations for 25 single events from the $2,500 sponsor selection, plus the following options: 

Youth Fit Fest (April)

National Seniors Day (August)

NORD Back To School Fall Expo (2 NORD rec centers on two Saturdays in August: 4 total)

Listing as Events Sponsor on

$10,000 Major Event Co-Sponsorship

Branding on all marketing materials for NORD’s Easter Eggstavaganza (Spring) or Halloween Spooktacular (October)

On-site activations for 25 single events from selections above, plus Easter Eggstavaganza or Halloween Spooktacular

Category exclusivity

Identification as Easter Eggstavaganza or Halloween Spooktacular Sponsor on

$25,000 Major Event Sponsorship

On-site activations for all events above

Category exclusivity


Ad in NORD Program Guide 

Name inclusion on event-related social media posts and NORD weekly calendar emails 

Branding on event-related announcements on all recreation center video monitors  

Signing Up Is Easy

  1. Let us know the level of sponsorship and the events where you want a presence (the list of events is accessible below). 
  2. We will send an invoice for payment.
  3. Inform us when you plan to table at an event (so that NORD can provide the table).
  4. We will report back to you the number of individuals who attended each event and request your feedback to improve the program.


Call 504-919-6059 to ask any questions about the event sponsorship program.

Contact Cheryl Mendy when you have made your sponsorship decision and are ready to sign up: or 504-919-6059.

Thank you in advance for your partnership!

2018 NORD Event Schedule

The attached schedule has event dates with attendance history and projections