Elected leaders were stirred to change the conditions following Hurricane Katrina to benefit the City’s youth, who had few options to engage in positive and healthy activities. An ordinance, creating the thirteen-member New Orleans Development Recreation Commission (NORD Commission) and the private 501(c)(3) New Orleans Recreation Development Foundation (NORD Foundation) to facilitate investment in its work, was approved by 74% of voters in October 2010.
The purpose of the NORD Foundation is to facilitate investment in NORD to provide equal access to quality recreational opportunities. Our work supports NORD's mission to advance the physical, mental, and social well-being of New Orleanians by providing safe and welcoming environments for recreational, athletic, and cultural experiences.
In September 2017, NORD achieved national accreditation, the culmination of an arduous journey from post-Katrina dysfunction and achievement of an ambitious five-year goal set in our Boston Consulting Group strategic plan. Accreditation assures the public that NORD is implementing national best practices, meeting at least 151 benchmarks of quality. Only 1% of parks and recreation agencies in the country are accredited, and NORD is the second accredited system in Louisiana, after BREC in Baton Rouge.
As the Executive Director, Rebecca work closely with the Foundation’s Board of Directors, the CEO and executive staff of the NORD Commission and the private and corporate community to facilitate investment in Orleans Parish public recreation programs.
She previously served as the Senior Advisor for Economic Development for Mayor Mitch Landrieu and the City of New Orleans. In this capacity Rebecca was charged with strengthening the City's economic development functions which included managing the city’s public incentive offerings and working closely with the New Orleans’ Economic Development organizations to attract and retain businesses and jobs.
Prior to joining the City of New Orleans, Conwell served as the member-manager of TwentyTwo Ten, L.L.C., a consulting business specializing in government affairs, project creation and execution, issue analysis and management, and grassroots coalition building. Projects of Twenty-Two Ten included a grand challenge design for a $1 million water innovation prize and serving as an Encore Innovation Fellow for Tulane University where she developed a curriculum for purposeful second-act career transitions. Conwell spent 14 years at Tulane University, serving as executive director of state and local governmental affairs, chief of staff for the University president and interim executive director of the Cowen Institute, a think tank for K-12 education in New Orleans. Conwell has a B.B.A. in Finance from Lamar University.
Lauricella Land Company
Whitney National Bank
Ex-Officio - Chairman, NORD Commission
Eustis Commercial Mortgage
AJ Capital Partners